Innr

Welcome to the Innr brandpage. In our brand center you’ll find logo’s, colours, downloads, brand values and more. Innr creates and sells smart lighting products that make your life more comfortable.

— Updated 23 maart 2020

Logo

Our logo reflects our personality. Our products are simple to use, affordable and beautiful.

Do not:

  • Change the colours
  • Cut the logo
  • Twist the logo
  • Use the coloured version on a image background

Download logo pack in jpg

Download logo pack in pdf

Innr logo pay off rgb
Innr logo pay off black
Innr logo pay off black dia
Innr logo pay off rgb dia
Clear space

The logo needs a minimum of x.25 of whitepace around it.

Typography

We use the font Neurial Grotesk for all our communication. When there’s no webfont available we use the font Arial.

The quick brown fox jumps over the lazy dog

Neurial Grotesk Regular

 

The quick brown fox jumps over the lazy dog

Neurial Grotesk Medium

Colour use

Use these colours for main communication.

Raspberry

HEX
#E2004C
RGB
226,0,76
CMYK
2,100,55,0

Black

HEX
#111A2A
RGB
2,36,86
CMYK
98,83,51,69

Lightblue

HEX
#F7F7FD
RGB
247,237,253
CMYK
4,3,0,0
Secondary colours

These colours are used for the categories.

Blue

#4736fc

Midnight

#ffd33c

Blue

#3b19a2

Orange

#ffaf3f

Garden

#168c03

Sun

#fde625

Charcoal

#616664

Lightgrey

#b4b6b8

Tone of voice

We are smart but not witty, we are confident and friendly.

We believe anyone should be able to set up their own affordable smart lighting system.

By creating incredibly easy to install products and providing the best support service we make sure it only takes one person to screw in a lightbulb. Wake up to a warm soft glow, work under an energising
blue light and have fun with friends to a variety of different colours that change with the tap of a button. You’re in control.

There’s millions of colours out there, and now you can be in control of all of them. Using your smartphone, tablet or Innr remote you can set up a perfect scene for every occasion.

‘‘We believe anyone can be smart’’

Our values
01
Innr makes a difference

We want to make the comfort of Smart lighting available to everyone. The positive effects of this are noticeable both for the individual and for the planet.

02
Innr is complete

What the customer experiences while unpacking a lamp is enormously important, but everything around it also counts in the experience: What we say, how we say it, which channels we use, how we present ourselves, online and offline … All details count for the customer, and therefore also for Innr.

03
Innr is in touch

Through research and good contact, Innr finds out what is most valuable to its customers, and acts accordingly. Innr has a feeling for its customers, and the customers feel that.

04
Innr is Smart

Innr originated in the Smart era. We are the absolute specialist in this area, without all the fuss and overhead that other companies have. And the customer notices that: Smart lighting for a Smart price.

 

05
Innr stands for customer satisfaction

We ensure that all our products are developed with the highest quality standards, and that they are easy to use. By everyone. Our service department helps: “We bend over backwards for our customers”.

06
Innr dares

We are not the biggest, but we are the smartest. We are a specialist and modern version of the major brands that everyone already knows. That’s why we sometimes do things a little differently. And that stands out.

Key visuals

We use atmospheric light in our renders to enlight the room.

Download images

retrofitrender-hero
Filament-hero
Smart Luminaires spot flex strip colour
Control-hero
Photography

Portrait photography: We use colour light in our photography to illuminate a person.


Interior photography: We use ambiance light in our photography to create a perfect mood.


Product application photography: We use a pink background or detail in our photography.


Do not:

  • Do not use stock imagery that does not fit the brand personality
  • Do not use black and white images
  • Do not use tech images that look complicated

 

Download images

beautiful girl in the light of neon colored lamps light blue pur
African American Man Portrait Under Blue And Purple Lights – Ult
Comfort of smart lighted kitchen
smart lighting with friends in kitchen and living room
Smart Puck opbouw
SP 120 Smart Plug EU type F application
Downloads

Download product images, product descriptions and more.

Innr is highly adaptable. You can pair the Innr bulbs, candles, spots, smart plugs and luminaires to most major Smart Home brands, such as Philips Hue, Samsung SmartThings or Echo Plus or Show (2nd gen). A complete overview of Innr’s compatibility, you’ll find here:

See the Compatibility Matrix

Innr

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