Welcome to the Innr brandpage. In our brand center you’ll find logo’s, colours, downloads, brand values and more. Innr creates and sells smart lighting products that make your life more comfortable.
— Updated 31 March 2020
Logo
Our logo reflects our personality. Our products are simple to use, affordable and beautiful.
Do not:
- Change the colours
- Cut the logo
- Twist the logo
- Use the coloured version on a image background
Clear space
The logo needs a minimum of x.25 of whitepace around it.
Typography
We use the font Neurial Grotesk for all our communication. When there’s no webfont available we use the font Arial.
The quick brown fox jumps over the lazy dog
Neurial Grotesk Regular
The quick brown fox jumps over the lazy dog
Neurial Grotesk Medium
Colour use
Use these colours for main communication.
Raspberry
Black
Lightblue
Secondary colours
These colours are used for the categories.
Blue
Midnight
Blue
Orange
Garden
Sun
Charcoal
Lightgrey
Tone of voice
We are smart but not witty, we are confident and friendly.
We believe anyone should be able to set up their own affordable smart lighting system.
By creating incredibly easy to install products and providing the best support service we make sure it only takes one person to screw in a lightbulb. Wake up to a warm soft glow, work under an energising
blue light and have fun with friends to a variety of different colours that change with the tap of a button. You’re in control.
There’s millions of colours out there, and now you can be in control of all of them. Using your smartphone, tablet or Innr remote you can set up a perfect scene for every occasion.
‘‘We believe anyone can be smart’’
Our values
Innr makes a difference
We want to make the comfort of Smart lighting available to everyone. The positive effects of this are noticeable both for the individual and for the planet.
Innr is complete
What the customer experiences while unpacking a lamp is enormously important, but everything around it also counts in the experience: What we say, how we say it, which channels we use, how we present ourselves, online and offline … All details count for the customer, and therefore also for Innr.
Innr is in touch
Through research and good contact, Innr finds out what is most valuable to its customers, and acts accordingly. Innr has a feeling for its customers, and the customers feel that.
Innr is Smart
Innr originated in the Smart era. We are the absolute specialist in this area, without all the fuss and overhead that other companies have. And the customer notices that: Smart lighting for a Smart price.
Innr stands for customer satisfaction
We ensure that all our products are developed with the highest quality standards, and that they are easy to use. By everyone. Our service department helps: “We bend over backwards for our customers”.
Innr dares
We are not the biggest, but we are the smartest. We are a specialist and modern version of the major brands that everyone already knows. That’s why we sometimes do things a little differently. And that stands out.
Key visuals
We use atmospheric light in our renders to enlight the room.
Photography
Portrait photography: We use colour light in our photography to illuminate a person.
Interior photography: We use ambiance light in our photography to create a perfect mood.
Product application photography: We use a pink background or detail in our photography.
Do not:
- Do not use stock imagery that does not fit the brand personality
- Do not use black and white images
- Do not use tech images that look complicated
Downloads
Download product images, product descriptions and more.
- Images
- Descriptions & Labels
- Compatibility
Innr is highly adaptable. You can pair the Innr bulbs, candles, spots, smart plugs and luminaires to most major Smart Home brands, such as Philips Hue, Samsung SmartThings or Echo Plus or Show (2nd gen). A complete overview of Innr’s compatibility, you’ll find here:
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