Welcome to the Innr brandpage. In our brand center you’ll find logo’s, colours, downloads, brand values and more. Innr creates and sells smart lighting that provides solutions for everyday situations. To make everyone’s life more comfortable. Smart lights for all.
— Actualisé 29 juin 2022
Logo
Our logo reflects our personality. Our products are simple to use, affordable and beautiful.
Do not:
- Change the colours
- Cut the logo
- Twist the logo
- Use the coloured version on a image background
Clear space
The logo needs a minimum of x.25 of whitepace around it.
Typography
We use the font Neurial Grotesk for all our communication. When there’s no webfont available we use the font Arial.
The quick brown fox jumps over the lazy dog
Neurial Grotesk Regular
The quick brown fox jumps over the lazy dog
Neurial Grotesk Medium
Colour use
Use these colours for main communication.
Raspberry
Dark Blue
Lightblue
Ocean (Innr for WiFi)
Secondary colours
These colours are used for the categories.
Sky
Byzantium
Orange
Denim
Green
Carrot
Sun
Gras
Tone of voice
We are smart but not witty, we are confident and friendly.
We believe anyone should be able to set up their own affordable smart lighting system.
By creating incredibly easy to install products and providing the best support service we make sure it only takes one person to screw in a lightbulb. Wake up to a warm soft glow, work under an energising
blue light and have fun with friends to a variety of different colours that change with the tap of a button. You’re in control.
There’s millions of colours out there, and now you can be in control of all of them. Using your smartphone, tablet or Innr remote you can set up a perfect scene for every occasion.
‘‘We believe anyone can be smart’’
Our values
Brave
- We are outspoken and dare to be different
- We are not afraid to make mistakes
- We choose our own coursequirky
No nonsense
- Our communication is straightforward and clear
- Our products are easy to use
- We have reliable solutions for everyday situations
Attentively
- We give attention to our products (thought out, quality)
- We give attention to customers (understanding, satisfaction)
- We give attention to employees (treating people with decently, integrity)
Key visuals
We use atmospheric light in our renders to enlight the room.
Photography
Portrait photography: We use atmospheric warm white light in our photography to illuminate a person.
Interior photography: We use ambiance light in our photography to create a perfect mood.
Product application photography: We use a pink background or detail in our photography.
Do not:
- Do not use stock imagery that does not fit the brand personality
- Do not use black and white images
- Do not use tech images that look complicated
Downloads
Download product images, product descriptions and more.
- Product Information
- Compatibility
- Energy labels
Innr is highly adaptable. You can pair the Innr bulbs, candles, spots, smart plugs and luminaires to most major Smart Home brands, such as Philips Hue, Samsung SmartThings or Echo 4th gen, Studio or Show 10. A complete overview of Innr’s compatibility, you’ll find here:
See EU Compatibility Matrix for Zigbee products
See EU Compatibility Matrix for WiFi lights
Merci d'avoir regardé
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